Pestel analysis of subway

Political threat Dudley, a borough of England, has set a new rule, "exclusion zones".

Pestel analysis of subway

Great degree of subs customization Largest fast food restaurant chain in the world by the number of outlets Marketing and promotional strategies Partnerships with Britain and American Heart Associations All restaurants are owned by franchisees Low startup costs Interior design of the outlets often looks cheap High employee turnover Services are not consistent from store to store Too much control over franchisees Opportunities Increasing demand for healthier food Home meal delivery Changing customer habits and new customer groups Introduction of drive-thru Saturated fast food markets in the developed economies Trend towards healthy eating Local fast food restaurant chains Currency fluctuations Lawsuits against Subway Strengths Great degree of subs customization.

Customers always like to choose and the more choices they can make about their purchase the more satisfied they are with it. Subway is better than any other large fast food chain in providing the choice of meal customization.

Company Background

Largest fast food restaurant chain in the world by the number of outlets. Marketing and promotional strategies. Subway employs superior marketing techniques and promotional strategies to attract and grow their customer base. Choice of healthier meals. This Subway strength meets current trend of eating healthier food.

Partnerships with Britain and American Heart Associations. Subway has received certificates from both organizations that it serves health meal options, which is a great reward and differentiates the business from other fast food restaurants.

All restaurants are owned by franchisees. One of the reasons behind such a high growth rate of Subway stores is the low startup costs. Subway stores are smaller and require less money for leasehold improvements and equipment.

Weaknesses Interior design of the outlets often looks cheap. Subway Sandwich Artists job is a low paid and a low skilled job. It results in low performance and high employee turnover, which increases training costs and add to overall costs of Subway.

Services are not consistent from store to store.

Subway PESTEL Analysis | Business Teacher

Too much control over franchisees. Despite the fact that Subway fails to ensure consistent quality throughout the stores it exerts too much control over its franchisees.

This is done through the contracts that are more favourable to the franchisor. An example of such high control is seizeing of franchisee restaurants if the later one is struggling to keep them open. Opportunities Increasing demand for healthier food. Subway could exploit an opportunity of delivering food to home and increase its reach to customers.

Changing customer habits and new customer groups. Changing customer habits represent new needs that must be met by businesses. Threats Saturated fast food markets in the developed economies.

Pestel analysis of subway

The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to Subway as it finds it hard to grow in the developed economies.

Trend towards healthy eating. Customers who care about their food and well-being may opt out for something else rather than Subway. Local fast food restaurant chains. Local fast food restaurants can offer healthier food and menu that exactly represents local tastes.Subway is an American fast food restaurant chain that mainly sells submarine sandwiches (subs) and salads.

It is owned and operated by Doctor's Associates, Inc. (DAI). Genesis: The Holy Bible: King James Version: In this book of beginnings the stories are about creation, early relationships between God and people, and God's promise to bless Abraham and his descendants.

Subway PESTEL Analysis Introduction The PESTEL analysis will examine the political, economic, socio-cultural, technological, legal and environmental factors of Subway's external environment (Johnson et al ; Angwin et al ).

This is the in-depth analysis of Fast food which have been growing with fast pace however, it has been facing challenges due to some external factors as explained in this article.

Pestel Analysis of Subway - Free Template Essay Online

The trend of eating fast food is not new and it started in the late s. The fast food is basically the food sold in restaurants with the. Search the world's information, including webpages, images, videos and more.

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PESTEL-PESTLE Analysis of Fast Food Industry | Free PESTEL Analysis