These issues are based on external factors that represent the degree of competitive rivalry in the industry, the bargaining power of customers or buyers, the bargaining power of suppliers, the threat of substitution, and the threat of new entrants. As the leading restaurant chain business in the world, the company is an example of effective strategic management, especially in dealing with competition in different markets worldwide. The company faces pressure from various competitors, including large multinational firms and small local businesses. For example, the U.
After reading you will understand the basics of this powerful strategy and competitive advantage analysis tool.
What is the Porter Diamond Model? The American strategy professor Michael Porter developed an economic diamond model for small-sized businesses to help them understand their competitive position in global markets. This Porter Diamond Model, also known as the Porter Diamond theory of National Advantage or Porters double diamond model, has been given this name because all factors that are important in global business competition resemble the points of a diamond.
Michael Porter assumes that the competitiveness of businesses is related to the performance of other businesses. Furthermore, other factors are tied together in the value-added chain in a long distance relation or a local or regional context.
Porter Diamond Model clusters Michael Porter uses the concept of clusters of identical product groups in which there is considerable competitive pressure. Businesses within clusters usually stimulate each other to increase productivity, foster innovation and improve business results.
Companies operating in such clusters work according to Porter Diamond Model. In addition, they have the advantage that they can move very well on the international market and that they can maintain their presence and handle international competition.
Examples of large clusters are the Swiss watch industry and the Hollywood film industry. The Porter Diamond Model suggests that the national home base of an organization plays an important role in the creation of advantages on a global scale.
This home base provides basic factors that support an organization, including government support but they can also hinder it from building advantages in global competition. The determinants that Michael Porter distinguishes are: Factor Conditions This is the situation in a country relating to production factors like knowledge and infrastructure.
These are relevant factors for competitiveness in particular industries. These factors can be grouped into material resources- human resources labour costs, qualifications and commitment — knowledge resources and infrastructure.
But they also include factors like quality of research or liquidity on stock markets and natural resources like climate, minerals, oil and these could be reasons for creating an international competitive position.
Related and supporting Industries The success of a market also depends on the presence of suppliers and related industries within a region.
Competitive suppliers reinforce innovation and internationalization. Besides suppliers, related organizations are of importance too.
If an organization is successful this could be beneficial for related or supporting organizations. Home Demand Conditions In this determinant the key question is: What reasons are there for a successful market? What is the nature of the market and what is the market size? There always exists an interaction between economies of scale, transportation costs and the size of the home market.
If a producer can realize sufficient economies of scale, this will offer advantages to other companies to service the market from a single location. In addition the question can be asked: Strategy, Structure and Rivalry This factor is related to the way in which an organization is organized and managed, its corporate objectives and the measure of rivalry within its own organizational culture.
The Furthermore, it focuses on the conditions in a country that determine where a company will be established. Cultural aspects play an important role in this.
Regions, provinces and countries may differ greatly from one another and factors like management, working morale and interactions between companies are shaped differently in different cultures. This could provide both advantages and disadvantages for companies in a certain situation when setting up a company in another country.
According to Michael Porter domestic rivalry and the continuous search for competitive advantage within a nation can help organizations achieve advantages on an international scale.
In addition to the above-mentioned determinants Michael Porter also mentions factors like Government and chance events that influence competition between companies. Government Governments can play a powerful role in encouraging the development of industries and companies both at home and abroad.
Governments finance and construct infrastructure roads, airports and invest in education and healthcare. Moreover, they can encourage companies to use alternative energy or alternative environmental systems that affect production.Essay Porter 's Five Forces That Shape Industry Competition Question #2 Identify and give a specific example of each of porter’s “Five Forces” model.
Be sure . Porter's Five Forces Analysis is an important tool for understanding the forces that shape competition within an industry.
It is also useful for helping you to adjust your strategy to suit your competitive environment, and to improve your potential profit. Tesco faces intense competition from its direct competitors, including Asda, Sainsbury’s, Morrisons and Waitrose, which are competing with each other over price, products and promotions intermittently.
Porter’s Five Force Model Analysis For Indian Cigarette Industry 1. Threats of New Entrants=LOW •New Product differentiation Very Tough – already cigarettes at different price points, flavors, brand images • Access to distribution channel is tough – big & established players are present (e.
g. ITC) • Capital requirement is very high for a pan [ ].
What is Porter’s five Forces model? This model helps marketers and business managers to look at the ‘balance of power’ in a market between different types of organisations, and to analyse the attractiveness and potential profitability of an industry sector.
Discuss Optus' competitive market position by using Porter's Five Forces Model This essay will discuss Optus' competitive market position through the analysis of Porters Five Forces Model.
Optus, Australia's second largest telecommunications company is situated in a constantly changing environment, easily illustrated by Porters Model.