Some of the machinery and staff listed here also work elsewhere on the farm.
The overall competition for the bridal line can be broken down into two: The competition created by the out-of-town shops will be harder to address. Details of how I will deal with each follow the competition descriptions.
Most merchandise is sold "as is. Overcoming Local Competition Service: A dye job takes about five minutes.
Worse yet, many clients are never told there is a charge at all. There will be no surprises, and the client will know exactly how much to budget for her total expenses. All special orders are delivered COD and often the cash is not available, resulting in returns and re-orders.
Many suppliers will not deliver until prior problems are reconciled, again resulting in delays. I have found most suppliers have liberal terms and are very willing to work with new accounts.
It is only after payment problems occur, and are not resolved, that these shipping problems take place. I will accomplish this by working with the lower-priced suppliers while maintaining healthy profit margins. The following scenario will provide an explanation: This time the cost was passed onto the customer.
Of course sales have dropped off significantly. This is just one specific example. I have already established contact with the "Supplier A" types and will be offering these lower priced, good quality lines.
As stock ages, it will be discounted. If still not sold, it will be taken off the rack and stored, until sidewalk sales, and then the price will be drastically slashed. Anything left after that will be donated to charity or destroyed. Poor management makes shopping at Appleton Bridals a difficult experience.
Customers are treated as a bother instead of as an opportunity. Because of the location, most area people assume the prices are considerably higher in general.
Actually, their pricing structure is about the same as other shops in the area and they carry the same lines. Appleton Bridals can draw very easily from Green Bay and Oshkosh because of the proximity. Clients from all over eastern Wisconsin will travel to this shop based on the location alone.
The town of Appleton has an excellent reputation for being a place to shop for variety and most people will expect Appleton Bridals to be a well run establishment with good selection, but with higher prices.
Poor sales techniques, lackluster stock, and ugly displays explain why people will travel all over Wisconsin to shop for their bridal needs instead of spending their money at White Bird. The pricing structure is similar to other bridal shops and offers no real advantage for clients.
The Apple Blossom is also a flower shop specializing in bridal arrangements. The advantage to this is increased traffic, but it also adds to the junky atmosphere. The Apple Blossom also spends a considerable amount of money on TV advertising during the prom season. This store is very difficult to shop in due to the way the dresses are literally packed into one place.
I found it hard to pull even one dress out to examine and the poor lighting made it even more difficult to see what I had my hands on.Palo Alto Software offers Business Plan Pro, the world's leading business planning software, along with other business and marketing planning solutions.
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